Over the past 18 months, DataX has been working diligently to assure the quality and accuracy of its consumer credit data. As a result, we have launched the Quality Assurance Audit and Report Card program. This unique tool is provided to all DataX clients on a quarterly basis. The QA Audit reflects the quality of consumer credit data as reported back by lenders and entered into the DataX databank.

Ultimately, if this data is not reported, or is reported incorrectly, it can adversely affect the consumer’s risk profile and impede underwriting rules. Good predictability comes from clean and accurate data that properly reflects consumer behavior. At DataX, we know that with accurate readings of consumer behavior and patterns, we can help our clients discern between low and high risk consumers, thus providing lending intelligence for profitable performance.

As online lenders are non-traditional service providers for specialty financial products such as payday loans, cash advances and small dollar loans, they will be subject to increasing government oversight and regulation. That’s why DataX strongly encourages all online payday lenders to take the reporting process very seriously. The quality and precision of consumer credit data is vital to the lending industry.

To that end, the Quality Assurance Audit and Report Card program upholds DataX’s mission to provide superior consumer credit reporting. Trust DataX to assist you with the most advanced risk assessment solutions, and to show you how to get the most out of their complimentary, quarterly Quality Assurance Audit and Report Card.

For additional information contact:  Eric Agrelius at 1-800-295-4790 or sales@dataxltd.com.

SUNRISE, Fla. – October 24, 2011 – Today, DataX, a leading real-time credit reporting agency and data verification provider for lenders, unveils its new company AXIS, Application Xpress Information Systems, a cloud-based solutions provider for the specialty finance industry. The company’s solutions – as well as consulting and data services – address market needs by enabling businesses to increase efficiencies and security by automating manual processes, and enhance their customer experience, all while reducing exposure to fraud.

 
“The first of its kind, AXIS’s cloud solutions offer the highest quality to maximize profitability. We are especially excited about what we can do for the retail specialty finance industry. Any facility with a computer and web access can use AXIS’s turn-key solutions to operate more efficiently and with greater confidence,” said Nanette Leonard, Executive Vice President of DataX. “Combining cloud based solutions, and our consulting and data services, we work collaboratively with each client to review their current application process and seamlessly integrate an automated solution.”
 
AXIS will reveal its first product to a select few at the 23rd Annual FiSCA Conference & Exposition, October 28-30 in Grande Lakes Orlando.
 
About AXIS LLC
AXIS, Application Xpress Information Systems, is a cloud computing company that provides turn-key solutions for retail and online payday lenders. The company’s solutions, and consulting and data services enable businesses to increase efficiencies and security by automating manual processes and enhancing the customer experience, all while reducing exposure to fraud.
 
AXIS is a subsidiary of DataX. For more information, visit www.AXISLLC.com.
About DataX Ltd.
 
About DataX Ltd.
DataX, a Selling Source company, specializes in developing industry leading risk analytics focused on positive decisioning. With the most advanced Credit Reporting bureau in the market, the DataX approach to fraud and risk management solutions goes beyond any other. Armed with this data intelligence, lenders can boost profitability through smarter decisions. For more information, visit www.DataXLtd.com.

DataX, FCRA-compliant credit reporting agency, specializes in developing industry leading risk analytics focused on the non-prime consumer. By leveraging the most advanced credit reporting in the market, its proven approach to fraud and risk management solutions extends well beyond any other resource. DataX provides a comprehensive suite of real-time credit reporting, data verification and authentication services that benefit financial institutions and private equity lenders.

Through this joint venture, lenders are able to deploy and manage underwriting strategies configured to isolate and reject high-risk consumers and potential fraudsters while simultaneously identifying the most profitable borrowers.

“Our partnership with DataX provides ample opportunities to better refine the industry’s lending protocol,” said Joe Fitzpatrick, CEO and Founder of TranDotCom. “Joining forces will undoubtedly deliver the technology solutions the creditors and financial institutions are looking for when trying to lower lending risk and increase profitability.”

TranDotCom has been providing software solutions for the consumer finance industry since 2000. Its Loan Management System is a highly flexible web-based software solution that provides the tools needed to operate a successful consumer finance lending business. Further, TranDotCom recently announced its new Line of Credit product and enhanced Installment solution that enables lenders to offer a more flexible loan product that will appeal to a large group of consumers.

About DataX Ltd.
DataX, Ltd., a Selling Source, LLC company, specializes in developing industry leading risk analytics focused on positive decisioning. With the most advanced Credit Reporting bureau in the market, the DataX approach to fraud and risk management solutions goes beyond any other. Armed with this data intelligence, lenders can boost profitability through smarter decisions.

About TranDotCom Solutions, LLC
TranDotCom Solutions is a leader in automated consumer finance transaction processing, providing a full range of consulting, software, support and transaction processing services which allow lenders to be more competitive and highly efficient. TranDotCom Solutions understands and specializes in all of the components of consumer finance lending including payday advance and line-of-credit products. TranDotCom pioneered the industry’s first web-based transaction management system and has been processing transactions since 2000, supporting storefront and online lenders in the United States, Canada, and the United Kingdom. TranDotCom may be reached at 678-433-1200 or sales@tdcemail.com .

About Selling Source, LLC
Selling Source, LLC [www.SellingSource.com] is one of the largest integrated digital marketing companies in the United States. The company owns and operates branded web properties which generate significant organic traffic. It also provides extensive and customizable solutions to develop and manage brands, acquire consumers cost effectively and maximize return on investment for advertisers and publishers. Combining unparalleled consumer insight and media reach, Selling Source utilizes its industry-leading technology to offer scalable results in the areas of online and offline direct marketing, media buying, list management, data solutions, brand management, website solutions, search, display advertising, affiliate marketing and credit reporting. Selling Source is owned by London Bay Capital, a private equity firm based in San Francisco.

DataX, Ltd., a Selling Source, LLC company, specializes in developing industry leading risk analytics focused on positive decisioning. With the most advanced Credit Reporting bureau in the market, the DataX approach to fraud and risk management solutions goes beyond any other. Armed with this data intelligence, lenders can boost profitability through smarter decisions.

About EPIC Loan Systems

EPIC Loan Systems was created by highly-experienced payday industry lenders who recognized the need for better, more efficient system technologies that could meet the rigors of today’s more demanding economic, regulatory and online-based market challenges. The company is led and managed by an independent team of executives with more than 75 years of combined financial industry management experience. EPIC’s end-to-end technological solutions have set a new standard for automating industry best practices and maximizing payday lender operational profitability. With a large team of full time developers and support staff in-house, EPIC is well equipped to ensure every client leading-edge systems performance and best-in-class service. For more information, please visit www.EPICloansystems.com or call 877-305-8742.

About Selling Source, LLC

Selling Source, LLC is one of the largest integrated digital marketing companies in the United States. The company owns and operates branded web properties which generate significant organic traffic. It also provides extensive and customizable solutions to develop and manage brands, acquire consumers cost effectively and maximize return on investment for advertisers and publishers. Combining unparalleled consumer insight and media reach, Selling Source utilizes its industry-leading technology to offer scalable results in the areas of online and offline direct marketing, media buying, list management, data solutions, brand management, website solutions, search, display advertising, affiliate marketing and credit reporting. Selling Source is owned by London Bay Capital, a private equity firm based in San Francisco.

In making the announcement, Nanette Leonard, executive vice president for DataX, said the subprime lending industry has historically focused on negative underwriting —reasons not to fund a loan. These techniques, she said, tend to miss quality consumers because they fail to look for positive performance information that is available outside of traditional credit reports. DataX has pioneered positive decisioning techniques, significantly helping clients better understand these so-called “thin-file” or “no-file” consumers–people with no borrowing history, she said.

“Our partnership with ID Analytics further advances our capabilities in this area,” Leonard said. “ID Analytics provides real-time insight into consumer behavior by combining advanced analytics and information within its ID Network®. The information is gathered from key financial institutions, major wireless companies and other sources, so they are able to quantify risk profiles on thin-file or no-file consumers more accurately than standard bureau solutions.”

The ID Network includes more than a billion unique identity elements and receives an average daily flow of 45 million identity elements from its customer base that includes eight of the top 10 credit card issuers, six of the top 10 financial services companies and four of the top five wireless carriers.
 
Combining DataX’s detailed payment credit data with ID Analytics Credit Optics solutions allows lenders to model a consumer’s risk profile to decrease defaults from riskier consumers and increase conversions and principal available for lower-risk consumers.
 
Lenders can now make smarter marketing decisions on moderate-risk consumers and avoid rejecting the lead outright while paying a lower price commensurate with the consumer’s risk level. By reducing the number of sources necessary to paint a complete picture of the consumer’s risk profile, they can also decrease overall operations costs.
 
As an FCRA-compliant credit reporting agency and leader in real-time identity verification, data authentication and subprime credit data, DataX provides intuitive solutions that promote profitable lending and business decisions.
 
About Credit Optics
Credit Optics is a supplemental credit score that introduces a new dimension to the assessment of creditworthiness—stability. Traditional scores determine creditworthiness by examining willingness and ability to pay. In contrast, Credit Optics gains real-time insight into the risk of an individual by examining the velocity of identity use (name, address, and phone number) to apply for goods and services. The score has proven highly predictive in assessing all consumers, regardless of the depth of their credit history.
 
About ID Analytics, Inc.
ID Analytics is transforming consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network®—one of the nation’s largest networks of cross-industry behavioral data—with advanced science, ID Analytics provides unprecedented visibility into identity risk and creditworthiness. Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. ID Analytics is based in San Diego, CA. For more information, visit www.idanalytics.com.
 
About DataX Ltd.
DataX Ltd, a Selling Source LLC company, operates an FCRA-compliant credit reporting agency and is the leading provider of subprime credit data, identity, bank account and credit card verification solutions to the business and financial services industry. Only DataX’s comprehensive suite of real-time decisioning support services mitigate the risk inherent in subprime lending by reducing exposure to potential financial losses and fraud.
 
About Selling Source LLC
Selling Source LLC is the parent company of a diverse group of online marketing and data businesses. For more than ten years, Selling Source has pioneered online marketing strategies for specialty finance and has grown to become the dominant market leader. London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit http://www.sellingsource.com/.
 
ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.

According to McKay, the demand for DataX services has increased exponentially over the past year due to tighter lending standards and changes in the regulatory environment. With the largest repository of subprime credit data and a full suite of identity verification solutions, DataX has become the service provider of choice, he said.
 
“DataX is poised for tremendous growth this year by expanding its incipient reach into new verticals and increasing its existing lead in the specialty finance market. I am pleased to appoint an executive with Nanette’s experience and proven track record to lead DataX through its next stage of growth and development,” McKay said.
 
Leonard, an accomplished executive with more than 20 years of experience in sales, strategic business planning and product development, will lead the company in expanding its existing product suite and vertical diversification strategy.
 
Prior to joining DataX, Leonard was senior vice president of business and product development at Kroll Factual Data, a leading provider of business information to mortgage and consumer lenders, property management firms and other businesses.
 
Leonard was responsible for forging strategic partnerships, business development and new product initiatives during her tenure.
Prior to Kroll, Leonard owned and served as president at Washington-based Employment Research Service, Inc. until the company was acquired by Kroll Factual Data in 1999.
 
About DataX Ltd.
DataX Ltd, a Selling Source LLC company, operates an FCRA-compliant credit reporting agency and is the leading provider of subprime credit data, skip tracing, identity, bank account and credit card verification solutions to the business and financial services industry. Only DataX’s comprehensive suite of real-time decisioning support services mitigate the risk inherent in subprime lending by reducing exposure to potential financial losses and fraud.
 
About Selling Source LLC
Selling Source LLC, named No. 68 on the 2008 Inc. 500 list, up from No. 109 in 2007, is the parent company for a number of subsidiaries providing online marketing, technology and data solutions for lead generation across many industries. London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit http://www.sellingsource.com/.